Global POP Display market was valued US$ 10.43 Bn in 2019 and is expected to reach US$ 17.18 Bn by 2026, at a CAGR of 5.7 % during a forecast period.
The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.
POP display (point-of-purchase) is marketing material or advertising placed next to the merchandise it is promoting. These items are generally located in the checkout area or other location where the procure decision is made.
In terms of material type, in 2017, the corrugated board POP displays are estimated to dominate the market with more than 60% share of the market value. The metal POP display segment is anticipated to witness a market share as they are high in weight and expensive in nature.
In terms of sales channel, the supermarkets and hypermarkets are dominating markets for POP display market. The report anticipates that smaller retail shops such as convenience stores are likely to gain a high traction and are thus dominate the global POP display market at the end of forecast period.
In terms of Application, food and beverages segment is anticipated to dominate the market over the forecast period. While cosmetics and personal care segment is expected to gain significant share during forecasting period. Also in product type, counter and floor displays segment is anticipated to be the dominating segments over the forecast period.
POP display market manufacturers are majorly emphasizing on expanding footprint through mergers and acquisitions, thereby enhancing their product portfolio. Brand owners preferences regarding POP display are also expected to be driven by the type of product to be mounted on this display. Many food service brands prefer POP display for encourage as this POP displays provide high brand visibility. POP displays are considered more convenient by consumers, as it draws the attention of the end users towards special offers or particular brands and advantages of the product.
Geographically, The APAC market is expected to be leading contributor to the global POP Display market and register the highest CAGR of 6.5% during forecasting period. It represents the highest opportunity of US$2 Bn in near future. Thus this progress will attribute to the high demand for processed in the U.S.
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The Scope of Global POP Display Market:
Global POP Display Market, by Product:
• Floor Display
• Counter Display
• Gravity Feed
• Pallet Display
• Side Kick Display
• Dump Bin Display
• Clip Strip
• Other POP Display
Global POP Display Market, by Material Type
• Corrugated Board
• Foam Board
• Plastic Sheet
Global POP Display Market, by Sales Channel:
• Hypermarket and Supermarket
• Departmental Store
• Specialty Store
• Convenience Store
Global POP Display Market, by Application
• Food and Beverages
• Cosmetics and Personal Care
• Printing and Stationary
Global POP Display Market, by Region:
• North America
• Middle East & Africa
• Asia Pacific
• Latin America
Key Players Operating In Global POP Display Market:
• International Paper Company
• DS Smith Plc
• Smurfit Kappa Group PLC
• Menasha Packaging Company
• Georgia-Pacific LLC
• WestRock Company
• Pratt Industries Inc.
• Marketing Alliance Group
• FFR Merchandising Company
• Sonoco Products Company
• Marketing Alliance Group
• Felbro, Inc.
• Creative Displays Now
• U.S. Corrugated, Inc.
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