If an increase in traffic and sales is what you’re after, then Shopify SEO services are going to become an absolutely essential part of your business. If you selected Shopify as your eCommerce platform of choice and have been wondering how to increase traffic and conversions, this is the key.
Shopify has become a household name in the world of eCommerce for providing a powerful suite of tools that allow just about anyone to jump into the world of selling products online, but even a well-made store that lacks proper SEO isn’t going to get very far. Over the past few years, search engine optimization has become increasingly vital, to the point where it’s almost impossible to prosper online without it.
Shopify SEO services bridge the gap between your website visitors and your products, by sending all of the proper signals to Google that your website is worthy to rank. This is essential because unless your website is properly optimized for the best possible user experience, it’s unlikely that you will rank very high. Google is becoming quite strict when it comes to what is considered quality content, so unless you take the time to enhance your website, your sales aren’t going to be where you want them.
Why Shopify SEO Services Are Essential
Organic traffic is a large part of making online sales for any business, especially if you don’t yet have a strong social media following or large email list to draw from. This means getting users to your website through Google will essentially carry your business.
The reason why organic traffic is so important is because as you build your SEO, this traffic will become a reliable core that will continuously help you make sales as well as help you increase your brand authority. SEO, if done correctly, compounds over time and eventually turns into a solid revenue stream for your eCommerce business.
If you built your website on Shopify, you are going to need to take advantage of SEO services in order to get your products ranked. While you may luck out on a few pages and rank on page 2 or 3 for a couple of keywords simply by publishing your website, you’re not going to get reliable results if you don’t know what you’re doing.
Search engine optimization has become a full-blown industry, not only because it’s so complex, but because in order to implement it, you need a high level of technical expertise. Not just anyone has this combination of skills and knowledge, which is why the Internet is full of lackluster websites that you wouldn’t spend five seconds on let alone purchase a product from.
You don’t want your eCommerce website to fall into this category. Your business won’t survive off of the trickle of traffic you will get from a couple of page 3 results. For consistent traffic and ongoing success, you need to capture those page 1 rankings and show Google that your website is trustworthy and that your products are amazing.
All of this is accomplished through proper implementation of search engine optimizations, including in-depth keyword research, backlink profile construction, product description enhancement, and a wide variety of other much-needed changes.
If you are interested in powerful Shopify SEO services for your eCommerce business, you need the assistance of an agency like Genius eCommerce that has the technical knowledge and skills to put together a winning campaign for your website. Don’t waste time trying to handle SEO yourself when you can let the experts handle it. Give them a call today at 267-225-1946.